Indian Institute of Management, Ahmedabad, August 2023: The event was to launch a report on ‘New Age Digital Consumption’ authored by Professor Rajat Sharma, Associate Professor of Marketing, IIM Ahmedabad and Dr Vikash Gautam, Adjunct Fellow at Esya Centre. Key findings from the study were discussed, which were a first of its kind deep dive into three analogous yet distinct digital market verticals: social media, OTT content, and online gaming services.