Description: This report aims to understand the impact of the Digital Personal Data Protection Act’s (DPDPA’s) restrictions on the processing of children’s personal data. In particular, it focuses on three aspects – (i) the impact of the DPDPA’s verifiable parental consent (“VPC”) requirement on small businesses and children; (ii) the impact of the DPDPA’s restrictions on personalised digital experiences and content for children; and (iii) the impact of the DPDPA’s restrictions on targeted advertising on businesses that produce products and services for children, especially those that may be beneficial to children’s development.
Attribution: Shweta Venkatesan, Meghna Bal, and Vikash Gautam, An Empirical Appraisal of the Children’s Data Privacy Provisions in the DPDPA, September 2025, Esya Centre.